Open a play center
How to market a new indoor play center
You can open to a full room without a big budget. These guides cover the marketing work a new indoor playground needs, in the order you do it, with checklists and examples for parents of young children.
Set up before you open
The work that takes weeks to pay off, so you start it early.
Set up a Google Business Profile for your play center
How to claim, verify, and fill in a Google Business Profile for a new indoor play center, with categories, hours, photos, reviews, and the rules that can get a listing suspended.
Start once you have a name, a public street address, and a phone number.
Read the guide →Local SEO for a new indoor playground
How new indoor playgrounds get found in Google Maps and AI answers: your profile, website, listings, reviews, and a 90-day checklist.
Start before opening day, so verification and reviews have time to build.
Read the guide →Social media for a new indoor playground
Which platforms to start with, what to post before and after opening, how to get photo consent, and the rules for parent groups and giveaways.
Four to six weeks before you open
Read the guide →Launch email for a new indoor playground
How to build a pre-opening list, follow consent and children’s privacy rules, send a six-email launch sequence, and set up email for a new domain.
Start when you have an opening window and a sign-up page.
Read the guide →Make noise around opening
The work that turns your opening into local attention.
Writing a press release for a new play center
How to write a press release for a new indoor play center, who to send it to, how to pitch and follow up, and which news to share after you open.
Send it a few weeks before you open
Read the guide →Planning a grand opening event
A week-by-week plan for a grand opening at an indoor play center, covering the soft opening, offers, crowd safety, promotion, and follow-up.
Eight weeks before you open
Read the guide →Influencer and mom-blogger outreach for a new indoor playground
How to find, vet, and work with local parent bloggers and micro-influencers, with an outreach message, FTC disclosure rules, and tracking.
When you plan your opening invitations
Read the guide →Try the demo
Running the venue after you open
Omni-Play handles party booking, memberships, and the front desk at one flat, published price.